Whether listing a new home or extending your listing, it is important to give this decision careful consideration. Here is a listing checklist to help you make the right choice and ensure you have someone working hard for you:
1. Talk to family and friends
It is worth asking family, friends and neighbours who’ve sold property recently about
their experiences and recommendations.
2. Understand your online advertising options
Research shows that 9 out of 10 people search for properties to buy on the internet.* Make sure you understand the different online advertising options available – for example, using an eBrochure or Feature Property will help you to attract more buyers.
3. Visit agents to check their professionalism
Ask to see examples of flyers and advertising they have produced for properties like yours.
4. Develop a short list of preferred agents
Narrow down your list to two or three agents and ask them for a valuation. The highest valuation is not necessarily the best, as an over-priced house will not sell.
5. Discuss advertising options
When you meet with your short list of agents, ask them how they recommend advertising your property – this will impact on the number of potential buyers who see your property.
6. Avoid choosing an agent based only on their commission rate
An agent who provides the lowest commission rate won’t necessarily provide you with the best service or achieve the best result for your property. Consider the agent’s experience, local area knowledge and the quality of their proposed advertising schedule – to make sure that your property is seen by the largest number of potential buyers and achieves the highest selling price. A lot of agents will tell you advertising is included and free - but the truth is they rarely do much advertising to sell your property. Vendor paid advertising (VPA) may make more sense for your property if you want to optimise your property’s exposure. But make sure you see a marketing plan upfront to see where your marketing spend might be allocated.